HOW IT ALL STARTED
“Don’t mess with the hair” started out as a joke that quickly evolved into an idea for our own line of pomades and hair care that's designed specifically for the men and women in the military, law enforcement, and other branches of service.
The first attempt at a pomade looked and felt like a wax candle. They continued to experiment, but every organic formulation had unacceptable flaws; either they didn’t hold well, didn’t look and feel good; or they were much too difficult to wash out at the end of the day.
We decided to abandon the organic line in exchange for a pomade that really worked for men with active lifestyles. They expanded their ingredients and spent months of late nights chugging energy drinks and testing hundreds of formulas until they achieved the consistency and performance they were looking for.