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PREMIUM GROOMING BUILT FOR ATHLETES, WARRIORS, AND THOSE WHO PUSH THE LIMITS.

We’re not some salon brand rebranded for the gym. We’re built for real performance, under real pressure.

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Built to Endure Sweat, Heat, and Hustle

Our products were originally developed for military operators dealing with brutal heat, long days, and no backup. Today, we make that same level of grit available to anyone who trains hard and lives harder.

✓ Won’t melt off under pressure
✓ Long-lasting hold and hydration
✓ Keeps your hair or beard locked in from morning lifts to evening wins

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Formulated with Purpose (Not Fillers)

No harsh chemicals. No sulfates. No BS. Every ingredient is chosen to support performance, recovery, and long-term health.

✓ Natural but effective formulas
✓ Smells clean—never overdone
✓ Good for skin, scalp, and your post-game recovery routine

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Designed for ALL Athletes—Not Just the Bros

We’re here for the grinders—whether they’re lacing up cleats or lacing combat boots. Women athletes are a huge part of this movement, and our formulas work just as hard for them.

✓ Sweat-proof hold that works with ponytails and flyaways
✓ Tattoo balm that restores skin without clogging pores
✓ Products that enhance, not overpower, your natural vibe

Testimonials

Small-Batch Quality. Big-Time Hustle.

We’re not mass-produced. We’re mission-made. That means better control over every bottle, faster innovation, and a team that’s 100% invested in helping you win—on and off the field.

SHOP POMADES

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Operator Series

MAX HOLD. ZERO SHINE. BUILT TO PERFORM UNDER PRESSURE.

Premium oils and matte finish for elite-level control and nourishment.

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Standard Issue

NOT YOUR AVERAGE POMADE.

Versatile formulas. All-day hold. Engineered to resist sweat, heat, and chaos.

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Femme Fatale

HIGH PERFORMANCE FOR WOMEN WHO MOVE.

Crafted for active lifestyles. Sleek flyaway control. Premium oils. Zero compromise.

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Special Editions

LIMITED RUN. MAXIMUM IMPACT.

Exclusive drops with bold fragrances and next-level ingredients. When they’re gone, they’re gone.

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